A great website is hard to come by
A great website is only as good as the people behind the scenes. A website is a living breathing thing. Visitors engage the website in a conversation much like they do in person. If a website does not carry the conversation along, it will loose it's audience and eventually have none, or only those few who will simply 'deal with it'. The staff behind the screen must poke and prod the website to gain the most out of it. Knowing how to poke and prod is difficult. Let us teach you and share our knowledge with you and your staff. For a continued partnership, grab a hold of our Strategic Consulting Partnership and be ready to be blown away.
The essential traits of a good website include:
- Persuasive momentum - There must be an execution of elements helping to motivate visitors to go from one page to the next and eventually engaging in the businesses ultimate macro-action.
- Usability - How easy it is for visitors to use and navigate a website in order to reach their goals. Techniques are used while considering the human- computer relationship to remove virtual roadblocks that may be impeding the persuasive momentum.
- Set goals and a plan- Without goals and a plan, a website is merely a sail boat without its sails in the middle of the ocean. If a business does not know the website's goals, how do they expect its visitors to know what they should be doing? Our methodology for redesigning and creating a website picks apart your goals and plans to ensure each marketing initiative is in- line with each other.
- Relevance - The message on the website must speak to what is relevant to the visitor, when it is important to the visitor... it must speak to the visitors needs, wants, and desires. This is accomplished by creating scenario paths.
- Quick download speed - 8 seconds is all it takes for a visitor to be distracted by something else. The longer a website takes to load on their computer, the higher the potential for them to either leave the website or so something else more interesting.
- Transparency - A website must explain and engage in a conversation with prospects. This is an opportunity for any business to tell the stories that makes them what they are. Tell visitor the things they may not know about the company but at the point within the scenario path that is most appropriate.
- Customers come first - No matter the case, if visitors do not reach their goal(s), the business will not reach theirs. Every decision made concerning a website must focus around the visitors and customers first
- Continuous improvement - There is always a way to improve the experience visitors have on a website. If the website is not improved, visitors will not return and will be lost forever.
If you're ready to have a go at a great website, call (573) 268-4109 or contact us.