Your website is the most powerful sales tool available next to your employees
49% of the U.S. population is introverted. The internet is an introverts dream-come-true. Introverts prefer to gather and process information internally before making a decision. Introverts are not ready to talk to a chatty sales person until they have found the information they seek. Websites, when created properly, allow them to learn about you and your services or products at their own pace. The other 51% of the population will appreciate the information available to them when it’s 11 o’clock at night and you’re not open or when they are ignoring the pile of stuff on their desk. The persuasive methodology used by Web Interways creates scenarios for both segments of the split and keeps in mind the 16 other communication styles.
A website is the half step between your ads and people walking through your door –
Think of your website as the halfway point between your advertising and your front door. Is it easier to convince a person to visit your website or to convince them to get in their car, drive to your location, find a parking spot, and walk in your store?
Your advertising drives people to your website. If they are not ready to buy, or are close to buying, your website should ever so delicately carry your customers desires, wants, and needs and allow them to pull their way through your selling process. Your website should deepen your prospect's relationship with you. Amazingly, people want to be sold on- line, they just don’t want to be pushed. Align your selling process with their buying process and increase your bottom line.
Your customers expect you to have a website –
If potential customers can’t find the knowledge they seek about your company (think about the 49% of introverts in the U.S.), they are more likely to click the back button and go to a company who does have a website. When the day is over and you don’t have a website, their thought of you is going to be less than desired. How many people are you loosing by not having a website?
People research on-line and then buy local –
80% of on-line 'window-shoppers' buy on-line researched products and services locally.
According to a survey completed by The Dieringer Group, on-line shoppers spend $1.60 offline for every dollar they spend online. Affluent shoppers spend $1.98 at local retailers for each $1 they spend online. The survey also found web-to-shop (those who window-shop on-line but shop local) rely on the internet nearly twice as much for local purchasing information compared to traditional shopping media.
Your website must speak to 'window-shoppers' and to their needs. If it’s not, they are most likely looking at your competitors' website. If neither website speaks to their needs, you’ll have a hand-up by getting to know us, learning our methodology, and allowing us to give you a few pointers. Hopefully, we’ll build a great relationship along the way.
B2C vs. B2B websites –
Being a B2B or B2C company does not matter online. You are always selling to a human being and every human being has a preferred communication style. As long as your website speaks to the visitor in their preferred style and to their goals, your website will be successful. How it’s accomplished is what you’ll discover when you get to know us.
Already have a website -
You’re ahead of the pack. Congratulations, we commend you! However, do you know what is happening on your website? What are you doing to persuade your customers to take action and become your customer? Are you getting a return on your investment? What things are you doing today to better your website? Is your website speaking to the four different communication styles in an intuitive and meaningful manor? How are you converting visitors into customers and increasing your bottom line – all through your website? If you have a website and want to improve its effectiveness, we have many services to help solve your needs.
Create or redesign your site with persuasion and your bottom line in mind
Call (573) 268-4109 or fill out the form below and we’ll start an exciting and entertaining adventure of creating or enhancing your website together.
If you’re not sure what you need, please take a look at our full list of services and prices.